Code: LDW20

*See Details

Labor Day Sale

*Promotion ends 9/7/2026 at 11:59pm PT. Use code LDW20 at checkout. One code per order. Excludes Quilted Florals, Oxford Plaid, Cabernet, Plum, Cascade, Resa Flip 35oz + 20oz, Era Flip 20oz, Paragon Hydration Pack, Paragon Hydration System, coolers, sale items, bundles + sets, gift cards, and Green Shipping Protection. No price adjustments. Other restrictions may apply.

Mugs & Tumblers
Health & Hydration
Hard Coolers
Soft Coolers
Beer + Can Coolers
Wine + Barware

New Arrivals

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Plum + Cascade
New · Limited

Plum + Cascade

Meet limited-edition Plum & Cascade.

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Era Flip 20oz
New · Core

Era Flip 20oz

The covered straw tumbler made for your mini’s everyday hydration.

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Rise 65oz
New · Core

Rise 65oz

Our best leakproof water bottle, now in a bigger size.

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Cloud Collection
New · Limited

Cloud Collection

Shop the limited-edition Cloud print in our top-selling styles.

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Make It Yours

Customize your very own Brü with text, icons, and more, or
add a personal touch to gifts for friends + family.

Personalize Your Brü

Make It Yours

Customize your very own Brü with text, icons, and more, or
add a personal touch to gifts for friends + family.

Personalize Your Brü

Innovation + Tech

SlideSeal™ Magnetic Lid

SlideSeal™ Magnetic Lid

The first 100% leakproof flip-down straw for a hygienic sip every time.

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SoftSip™ Straw

SoftSip™ Straw

Gentle on lips and teeth, SoftSip™ is removable for easy cleaning

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Ü-Turn™ Lid

Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

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OctaLock™ Threading System

OctaLock™ Threading System

This thread system has 8 different sipping positions

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MagFlip™ Lid

MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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ColdKey™ Stainless Steel Straw

ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

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Push-Lock™ Technology

Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Multifunctional Technology

Multifunctional Technology

Hot, cold, or carbonated, we’re more than just a cup

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Innovation Is At Our Core

We design products that enhance your every day with
features you simply won’t find anywhere else.

Drinkware Tech Cooler Tech

Innovation Is At Our Core

We design products that enhance your every day with
features you simply won’t find anywhere else.

Drinkware Tech Cooler Tech

Welcome To The Crü

Join The VIPs

Join The VIPs

Join our community of over 60K + get sneak peeks of future drops.

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Earn Rewards

Earn Rewards

Get points for every purchase, plus members get extra perks.

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Made For Tomorrow

Made For Tomorrow

Reduce single-use plastics with long-lasting products designed for all moments.

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Check Out the Latest Drops

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